Parminder Vir OBE is a commercially focused executive with broad international experience in entrepreneurship, business development and media. She is a recipient of the Order of the British Empire (OBE) by Queen Elizabeth for services to the broadcasting and film industry.
She designed and implemented an ambitious Pan-African, holistic entrepreneurship programme, providing training, mentoring, seed capital, and access to networks and markets, impacting over 10,000 African entrepreneurs from 54 African countries as the CEO of the Tony Elumelu Foundation from 2014–2019
Parminder continues to advocate for entrepreneurship as the best path for social and economic development of Africa. She is dedicated to changing the African narrative through entrepreneur stories and policies, shaping the agenda for the growth of African entrepreneurship, and positively impacting lives by sharing her experience and expertise through opinion pieces and speaking engagements.
Prior to her work in Africa, she was the investment manager with Ingenious Media and CEO of PVL Media. For over two decades she enjoyed a distinguished career as a film and television producer with BBC, Carlton Television, as well as the CEO of her own production company, Formation Films. She has served as non-executive director on numerous government boards including Department of Culture and Sports, UK Film Council and UK India Business Council contributing to the development of international strategies and policies.